Internet Marketing in the 21st Century allows you to reach your target audience with the exact message they need to see to influence a buying
decision at exactly the moment they need to see it. Social websites like Facebook, Twitter and LinkedIn should play an integral part with your marketing efforts.
Pay-Per-Click (PPC) advertising with Google, Bing and other, industry-specific, portals allow ads to be changed as often as necessary. Individual campaigns can be scheduled for only certain hours, days, or territory.
Site-based advertising - projecting your text or graphic advertisement as part of a web site page - is also becoming more
popular with local businesses and specialty products or services.